Moving People to Action

The Art of Persuasive Communcation. Speaking as a Leader.

Month: December, 2012

The Power of Focus

Warren Buffett and Bill Gates were speaking. A member of the audience asked “What is the key to your success?”  Without hesitation, both Bill and Warren responded “Focus”.


How to do things with Words, Speech Act Theory

Words that Change the World

One difference between gods and men is that a god’s words directly change the world, whereas the words of men depend on action of others to cause the change. A god might say “let there be light”, and the sun appears. A man might say “can you turn on the light?” and another person hears, understands and reaches his hand out to the switch.

However, we do have occasions and rituals in which a man’s words do cause a change in the world. These occasions the speech is called “performative”.